G-sportswear is a virtual brand created by Yuchen Wang. The name derives from a play on words between “g-spot (the G-spot)” and sportswear. The presented garments are wearable sculptures that, thanks to direct contact with the human body, want to broaden their perception through our feelings.
In addition to actually producing clothes, the project will also simulate all marketing models typically used by clothing brands: fashion shows, video and advertising images, lookbooks. To complete the stylistic research are added elements belonging to the oriental culture, such as kung fu or Chinese medicine, which, with an absolute naturalness, are combined with contemporary fashion, music and pop culture.
G-sports All Logo Top
(Dimension: 100x50x8 cm; Materials: resin, Rubber keyboard, transparent wire, silicone) Based on the experience of Chinese medicine and kungfu in the stimulation and sensibility of various parts of the body, a series of mini sculptures are created with characteristic stimulants: every piece of the sculpture connected to the transparent probe. It inspires the excitement of the different parts of the body and constitutes a sportswear that makes people feel hi at all the times.
2.0 G-sport bulletproof vest soon…
G-sports eyeswear PL
(Dimension: 15x15x5 cm, Materials Set Reflector PL, Glasses frame) Glasses made with the Reflector Set PL (usually used on the back of a bicycle, with a reflecting effect) Through a series of small holes in the surface, it constitutes the G- sports wear logo, through the hole you can see the front (a view similar to a voyeuristic view). Changing light can be reflected from time to time, it is a new way of connecting with others by stimulating the visual nerves of others.
Kong Fu Gun（PVC , 15x35x5cm,2018)
coming soon …